THE EASY WAY TO WIN NEW FRIENDS

The Football League Paper - - GLENN MOORE -

YES­TER­DAY, I took my Un­der10s to Craven Cot­tage, where Ful­ham were do­ing a dis­count scheme.

It was £1-a-head for the kids, £73 for our party of five adults, 13 chil­dren. Quite a bar­gain. This is one of many such initiatives by clubs who re­alise an empty seat at a match is as waste­ful as one on a plane.

Ful­ham ob­vi­ously made cash on drinks and snacks – and might even gain new fans – but most im­por­tant was that the boys ex­pe­ri­enced the thrill of a live match and will want to go again.

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