EFL big­wigs find the right show­case

The Football League Paper - - NEWS -

THE EFL have re­ceived a hefty dose of crit­i­cism in re­cent times, but the news about their new tele­vi­sion deal with Sky Sports ap­pears to be a real pos­i­tive.

The Whole Game So­lu­tion fell apart and the Check­a­trade Tro­phy re­vamp a year ago re­ceived a luke­warm re­sponse. It left some ques­tion­ing the EFL hi­er­ar­chy.

Yet, to their credit, they are still look­ing to be in­no­va­tive. The fact the new five-year deal with Sky from 2019-2024 for live broad­cast­ing rights is worth £600m, an in­crease of 36 per cent year on year, is ob­vi­ously a ma­jor plus – and will give the EFL’s clubs in­creased in­come.

How­ever, it is an­other fac­tor that re­ally catches the eye.

Clubs will have the op­por­tu­nity to live-stream in the UK and Ire­land any league match that is out­side the blocked hours of 2.45 to 5.15 on Satur­day af­ter­noons and that is not screened live by Sky.

In ad­di­tion, the broad­caster can stream the same Cham­pi­onship fix­tures to sub­scribers across their in­ter­ac­tive and dig­i­tal ser­vices.

Pro­vid­ing the cost is rea­son­able, then fans of EFL clubs will have a greater op­por­tu­nity than ever be­fore to watch more of their team’s matches, in par­tic­u­lar mid­week ones.

If a fan can­not get to an away game at the other end of the coun­try on a Tues­day night, they will be able to take ad­van­tage of this new ser­vice.

The way we are watch­ing matches is chang­ing all the time and it’s pos­i­tive that the EFL have recog­nised that a pure TV deal (x amount of pounds for y amount of matches) is not the way to go.

They are ahead of the game on this one and oth­ers, in­clud­ing the Premier League, may well fol­low suit.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.