EFL GLEE AT £600m TV DEAL WINDFALL
THE EFL have negotiated a £600m deal with Sky Sports for live domestic broadcasting rights from 2019 to 2024.
It represents a 36 per cent year-on-year increase on the current arrangement and means Sky will continue to exclusively broadcast the Sky Bet EFL – a maximum of 150 games per season – Carabao Cup, Checkatrade Trophy and the Sky Bet play-offs.
In addition, and in what is another first for English football, the EFL will be offering its clubs the opportunity to live-stream in the UK and Ireland any league match via their respective iFollow (or equivalent) service that takes place outside the blocked hours of 14.45-17.15 on Saturday afternoons and that is not broadcast live on Sky.
Sky will have the right to stream the same Championship fixtures to subscribers across their interactive and digital services.
EFL chief executive Shaun Harvey said: “In agreeing a deal over five seasons, it delivers a guaranteed increase in the level of income distributed to EFL clubs from 2019/20 and long-term financial certainty was an absolute priority throughout this process.”
PLEASED: Shaun Harvey