How to be Snapchat famous
Do you live for Snapchat? Or did you download the app months ago, send a wonky selfie captioned “How does this work??!!” to a clueless friend and promptly forget all about it? If it’s the latter, let’s face it, you’re old. Snapchat has about 178 million daily users worldwide, the majority aged under 34.
But the recent announcement that top creators will be paid for content could be a gamechanger. While details haven’t been announced, users could be incentivised to create content in a similar way to Youtubers, who can make videos in exchange for ad revenue. Take 28-year-old Cyrene Quiamco from Arkansas, who left her job as a web designer two years ago to concentrate on Snapchat full-time, where she has 200,000 followers. She already makes $500,000 (£380,000) a year from sponsored snaps, speaking engagements and consulting, and has written a book on becoming a social media influencer, 11 Seconds to Success.
Want to live the dream? Here’s her advice.
Understand the medium According to Quiamco (Cyreneq on the app), Snapchat isn’t a form of social media, it is social media. “I have the option to chat privately, to ‘tweet’ and post pictures, to consume news like Facebook and to follow influencers like on Youtube. Don’t use Snapchat like other social media because it’s not – it’s so much more,” she counsels.
Snapchat can be homogeneous. So while others are “snapping random selfies with flowers and dog ears”, tell a story. “Have a beginning, middle and end. Greet your audience, talk to them throughout the day and say goodbye at the end. This gives your story a structure, which people subconsciously like,” says Quiamco.
Many Snapchat stars use the drawing tool – see Audrey Spencer, AKA Cakes1todough1, the “cat lady of Snapchat” who draws “hilarious scenes” on top of cat pictures, suggests Quiamco. Other notable users include Miologie, who mixes art history and humour, and designer Geeohsnap, whose Random People Project merges photographs of ordinary situations with imaginative drawings.
“You have the chance to create an active audience, instead of passive watchers,” says Quiamco, who creates games and competitions, and asks followers to help her make her artwork. Start with the “swipe up” feature, which lets you add website links.
… and relax
The app’s disappearing snaps do away with the “pressure of perfection”, says Quiamco. So let loose and be yourself. “Make content that you like, because if you like it, someone else is bound to like it and your audience will grow,” she adds.
Hospital catering staff will be paid extra after being left shortstaffed when five of their colleagues won the lottery. Cafeteria workers at Neath Port Talbot hospital will pocket an additional £3 an hour to fill in rota gaps. Meanwhile, members of the six-strong syndicate who won around £4.3m each are planning a trip to Las Vegas.