Peachy! The rise of a fruity hair colour

The Guardian - G2 - - News -

Over the past decade, rain­bow­coloured bar­nets have out­grown their con­fine­ment to the cy­ber­goths of Cam­den Town, Lon­don, and be­come a com­mon­place sight­ing across the coun­try. In 2018, a spate of sa­lons spe­cial­is­ing in colour­ing ser­vices – such as Bleach Lon­don and Elec­tric in Brighton and Rain­bow Room in Stir­ling – have es­tab­lished them­selves and even box-dye brands of­fer hues rang­ing from apri­cot to teal. Now, with Lady Gaga and Paris Jack­son ex­per­i­ment­ing with peach rinses, the colour is tipped to be the trend of the sum­mer. Think pink!

Fol­low­ing trends such as blo­r­ange, fruit juice and rosé locks, peach is a com­bi­na­tion of or­ange and pink tones on top of a blond base. Sophia Hil­ton, di­rec­tor at Not An­other Sa­lon in east Lon­don, says the pop­u­lar­ity of pink­ish dye lies in it be­ing the most so­cially ac­cepted non-nat­u­ral colour. “It also helps that it’s the eas­i­est colour to re­move, so it’s ac­ces­si­ble to every­one who might not want to sign their life away.” Plus, it looks good with a tan. Un­con­ven­tional is the new nor­mal In an age where only a few trends, such as Stan Smith train­ers and Kanken bags, have out­lived the two-year mark, it’s In­sta­gram that has kept bold dyes alive. Hil­ton says: “Vivid colours used to be ex­clu­sive to punks and teenage girls in their be­d­rooms. In­sta­gram has merged these cul­tures into each other, and even­tu­ally into the main­stream.” She has a point. When even the Kar­dashi­ans are sport­ing car­toon-hued hair, an un­nat­u­rally coloured mane is un­likely to garner puz­zled looks on the daily com­mute. Tech­ni­cal ad­vances help, too

It used to be that bold hair­dos could only be achieved with a Tulisa-in­spired red or pur­ple tint at the hair­dresser’s or a du­bi­ous £4 pot of Crazy Color. Now, you could ask a colourist to give you a “mouldy leaf” tinge and leave the sa­lon not only with your de­sired shade – thanks to new dyes and ton­ers – but with any po­ten­tial pre­light­en­ing dam­age curbed, cour­tesy of a £30 In­noluxe oil treat­ment. Amy Walker

Lady Gaga set­ting the sum­mer’s trend

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