‘I hate the red car­pet. It’s like giv­ing blood – tir­ing. Fam­ily comes first’

The Guardian - Weekend - - Body & mind -

Anya Hind­march, 50, fash­ion de­signer

Sleep Sleep is ab­so­lutely in­te­gral to my pos­i­tiv­ity and cre­ativ­ity. I’m one-tenth of my per­son if I am tired. I like to be in bed by about 11pm and up at 7am, so that I have eight hours’ sleep. As I travel so much and am of­ten on dif­fer­ent time frames, I need to pri­ori­tise it.

Eat When I’m stressed, I have to be care­ful, be­cause I walk straight towards sugar and wine. I’m quite strict about tak­ing my lunch to work be­cause I never have time to go out and then never know what I want. Usu­ally I’ll make some­thing like a cheese souf­fle and soup at home, and bring it with me. I’m fre­quently eat­ing in meet­ings.

Work As chief cre­ative of­fi­cer and founder, I’m re­spon­si­ble for all as­pects of my brand, but last year I ap­pointed a CEO so that I could fo­cus more on the cre­ative side of things. I started the brand when I was 18 and still get su­per-ex­cited when I have a prod­uct that I can’t wait to show peo­ple, or see some­thing through from a lit­tle idea to a fully fledged ex­pe­ri­ence, like our Chubby Cloud at last month’s Lon­don fash­ion week (where we cre­ated the world’s largest bean bag).

Fam­ily My hus­band James and I have five chil­dren, aged be­tween 15 and 30. One week, we’ll have all of them at home and the next none of them, but we are al­ways close. I don’t think you ever get a work-home bal­ance – I think of it a bit like sail­ing, you have to tack a bit left and tack a bit right to move for­ward. Mostly, it’s about good com­mu­ni­ca­tion. As long as you have that, you find your way.

Fun I find my work re­ally fun be­cause I work with my best friends. My ideal Fri­day night would be around the kitchen ta­ble with wine, a roast chicken and who­ever wants to drop in. Maybe we’ll head to our lo­cal pub, the Nag’s Head, first. My idea of fun is not the red car­pet; in fact, I hate that world. I al­ways think of it like giv­ing blood: tir­ing. Fam­ily and friends come first

See Anya Hind­march’s AW18 col­lec­tion at anyahind­march.com. In­ter­view by Scar­lett Con­lon

Anya Hind­march

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