Nutella faces backlash over changes to recipe
It’s the gloopy chocolate and hazelnut spread that has become a worldwide food phenomenon, whether slathered on toast or eaten straight from the jar by the spoonful.
But aficionados of Nutella are up in arms after discovering that the recipe has been secretly changed, with more sugar and fat – but fewer hazelnuts.
Ferrero, Nutella’s Italian manufacturer, admitted it had carried out “fine-tuning” but insisted the nutritional value of the new version was similar to its predecessor.
The recipe tweaks had been spotted by the eagle-eyed German consumer group Hamburg Consumer Protection Centre and revealed on its Facebook page. It claimed the new recipe has increased the content of powdered skimmed milk from 7.5% to 8.7%, and sugar from 55.9% to 56.3%.
In a statement Ferrero confirmed the changes had been made but insisted that “the quality … and all other aspects of Nutella remain the same”.
“We are shocked to see Nutella has ramped up the amount of sugar in its already sweet product,” said Kawther Hashem, nutritionist at Action on Sugar.
Chocolate fans can be unsettled by tweaks to their favourite products. In November last year the confectionery giant Mondelēz sparked uproar by changing the shape of the popular Toblerone bar, a move fans described as “stupid”, “ridiculous” and “just plain dumb”.