Star­bucks’s grande open­ing

The Guardian Weekly - - World Round Up -

Star­bucks opened its first Ital­ian branch in Mi­lan. The US cof­fee giant said it was “the most beau­ti­ful Star­bucks in the world”, housed in a for­mer post of­fice. It was not in­tended to “teach peo­ple about cof­fee”, the firm said. “This is where cof­fee was born.” In­stead, the Seat­tle-based com­pany’s chief de­sign of­fi­cer, Liz Muller, said Star­bucks wanted to “bring a pre­mium ex­pe­ri­ence ... in­clud­ing dif­fer­ent brew­ing tech­niques, and a space to stay longer, re­lax and en­joy”.

In Italy – where ac­cord­ing to the Ital­ian cater­ing fed­er­a­tion more than 6bn espres­sos are con­sumed ev­ery year – the morn­ing or af­ter-lunch rit­ual is mostly kept short, per­formed stand­ing up in a small neigh­bour­hood cafe and costs about a euro ($1.15).

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