Was it the in­ter­net or the Sun what hung it?

The Guardian - - MEDIA -

So was it the Sun what hung it? With so much of the print me­dia sup­port­ing the con­ser­va­tives, why did the elec­tion not re­sult in a strong win for Theresa May, if not a gen­er­a­tion of Tory rule?

All those who viewed the sur­prise vic­tory of the Brex­iters in 2016 as a sign that there was fight left in the old print dog yet ap­peared to turn full cir­cle al­most a year later. The shift prompted the Sun’s West­min­ster cor­re­spon­dent, re­spon­si­ble for many of the pa­per’s anti-Cor­byn sto­ries, to urge “left­ies” to choose just one view of the “evil right wing pa­pers”: were they all-pow­er­ful or pow­er­less?

Yet to choose one, while tempt­ing for all colum­nists, would be to over­sim­plify an is­sue that has long be­dev­illed Bri­tish pol­i­tics.

Ac­cord­ing to re­search by Press Gazette, the to­tal weekly read­er­ship for all four pro-Tory news­pa­per ti­tles – the Sun, the Mail, the Tele­graph and the Ex­press – amounts to 8.7 mil­lion, less than a fifth of the 47 mil­lion el­i­gi­ble vot­ers. Yet on­line num­bers are far big­ger and the read­er­ship fig­ures do not give a full pic­ture of the print me­dia’s power in

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