L’Oreal ri­val snaps up sacked trans­gen­der model

The Guardian - - NATIONAL - Hu­mairah Adam Mor­wenna Fer­rier

A trans­gen­der model fired by L’Oreal for mak­ing com­ments on so­cial me­dia about sys­temic racism has been cho­sen as the face of a new cam­paign by a ri­val beauty brand.

Mun­roe Bergdorf was sacked by the French com­pany last month af­ter mak­ing the com­ments on Face­book in the wake of events last month in Char­lottesville.

Yes­ter­day Bri­tish firm Il­la­masqua an­nounced she was fronting its new cam­paign based around gen­der flu­id­ity.

In a state­ment Il­la­masqua said: “Mun­roe em­bod­ies di­ver­sity and in­di­vid­u­al­ity; she is not scared to be truly her­self. But Mun­roe doesn’t just stop there. She speaks out about the is­sues that af­fect not just her but the rest of our gen­er­a­tion.”

Bergdorf’s now deleted Face­book post asked that white peo­ple be­come aware of any un­con­scious racism: “Most of ya’ll don’t even re­alise or refuse to ac­knowl­edge that your ex­is­tence, priv­i­lege and suc­cess as a race is built on the backs, blood and death of peo­ple of colour. Your en­tire ex­is­tence is drenched in racism.”

One of the new faces of L’Oreal’s di­ver­sity ini­tia­tive, Bergdorf was the com­pany’s first trans­gen­der rep­re­sen­ta­tive.

An­nounc­ing her new role on In­sta­gram, Bergdorf wrote: “Ex­cited to an­nounce that I’m one of the faces of the next Il­la­masqua cam­paign. If you don’t stand for some­thing, you’ll fall for any­thing.”

Mun­roe Bergdorf, left, was fired from her mod­el­ling role in l’Oreal’s di­ver­sity ini­tia­tive af­ter rais­ing con­cerns about sys­tem­atic racism

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