L’Oreal rival snaps up sacked transgender model
A transgender model fired by L’Oreal for making comments on social media about systemic racism has been chosen as the face of a new campaign by a rival beauty brand.
Munroe Bergdorf was sacked by the French company last month after making the comments on Facebook in the wake of events last month in Charlottesville.
Yesterday British firm Illamasqua announced she was fronting its new campaign based around gender fluidity.
In a statement Illamasqua said: “Munroe embodies diversity and individuality; she is not scared to be truly herself. But Munroe doesn’t just stop there. She speaks out about the issues that affect not just her but the rest of our generation.”
Bergdorf’s now deleted Facebook post asked that white people become aware of any unconscious racism: “Most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism.”
One of the new faces of L’Oreal’s diversity initiative, Bergdorf was the company’s first transgender representative.
Announcing her new role on Instagram, Bergdorf wrote: “Excited to announce that I’m one of the faces of the next Illamasqua campaign. If you don’t stand for something, you’ll fall for anything.”
Munroe Bergdorf, left, was fired from her modelling role in l’Oreal’s diversity initiative after raising concerns about systematic racism