Bags of style, but still strug­gling

The Guardian - - FINANCIAL -

The Swedish re­tailer H&M, which last year be­gan col­lab­o­rat­ing with de­signer Er­dem on the high street, warned that store sales would con­tinue to fall this year but fore­cast 25%-plus growth from on­line and newer sub-brands such as COS and H&M Home. The world’s sec­ond-largest clothes re­tailer has strug­gled to adapt to the shift on­line.


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