Channels to real growth
Plan for tomorrow by introducing the best systems we have at our fingertips today, writes Ken Mann
IT’S good to talk – but in the digital business era it’s better to maximise multi-channel dialogue to grow efficiency and profit. Companies, particularly SMEs, frequently wrestle with commercial conundrums that include internal systems that don’t communicate with each other, far less customers and suppliers. It’s a lost opportunity in a fierce market.
Typically, an organisation will have different systems to deal with different parts of the business. That can be an expensive situation, in both cost and staff headcount to manage them.
The answer, according to Glasgow-based e-commerce and digital marketing specialists Etellect, is an integrated management solution – providing real-time stock control, order processing, payment and direct debit integration, electronic invoicing, return management, customer and supplier management, and business intelligence.
Managing director of the 13-year- old firm, Greg Lavelle explains: “It’s very difficult for anyone to wholly appreciate the impact a fully integrated system can have on a business until they actually experience it, but the reason people come to us in the first place is usually borne out of frustration or a realisation they can make their business information better, faster, and more efficient and hence make the business more profitable.
“We work with our clients to understand what is possible as well as the immediate business requirements,” says Lavelle. “We first ensure there is no disruption to the business but we also ensure the systems we put in place are scale-able and versatile to accom- modate future requirements.” ERP – the acronym for Enterprise Resource Planning – as it was referred to in the 1990s – is at the root of improved efficiency but today it has become both a simpler and less expensive route to better performance. It is also affordable