Top tips for a sales pitch

The Herald - Scotland's Homes - - Welcome Home -

SELL­ING your home can be stress­ful, so any ad­vice to make the process go more smoothly can be valu­able. Bob Cherry, part­ner in CKD Gal­braith’s Ayr of­fice, says: “In our ex­pe­ri­ence, the best homes of their kind in ev­ery cat­e­gory, from cot­tages to large coun­try houses, are sell­ing ex­tremely well if placed un­der com­pe­ti­tion, with a num­ber still achiev­ing pre­mi­ums above guide prices.

“The in­ter­est lev­els in all prop­erty how­ever, are driven by sup­ply and de­mand. If your house falls into a sec­tor that looks to be over-sup­plied in the mar­ket, you need to em­ploy a num­ber of tac­tics to make your house stand out from the crowd.

“The houses that are in short sup­ply are typ­i­cally the idyl­lic cot­tage, an his­toric house in the heart of a sought-af­ter vil­lage, the town house to do up, the Old Manse on the edge of the vil­lage and, if there is a beat of fish­ing or pony pad­docks, even bet­ter. Th­ese homes con­tinue to en­joy­ing huge amounts of in­ter­est.”

So what should you do to make your home stand out from the crowd and make it that sells?

Look at your house ob­jec­tively and ask your­self what were the out­stand­ing fea­tures that made you buy it. It is more than likely that a po­ten­tial buyer will be at­tracted to those fea­tures and they need to stand out.

First im­pres­sions do count. Buy­ers say they make up their minds whether to buy a house within five min­utes of arriving. Dress the house be­fore view­ings.

If you were a po­ten­tial buyer, what would you do to im­prove your house? For ex­am­ple, is there a plan­ning per­mis­sion that you have al­ways dreamed of get­ting? If so take ad­vice and see if this adds value.

Do some re­search. Find out what other prop­er­ties sold for and set your price com­pet­i­tively.

Keep an eye on the com­pe­ti­tion. If oth­ers are sell­ing around you, your agent should be ad­vis­ing you on how to sell.

Try to be re­laxed through­out the process, a house with a happy feel and an owner who does not ap­pear des­per­ate will pro­duce the right buyer and a good re­la­tion­ship dur­ing the sale process.

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