IVF clinics ‘mislead’ patients with success rates
IVF clinics routinely mislead patients by “cherry-picking” their best results, research suggests.
Jack Wilkinson, a medical statistician at Manchester University, said success rates should be banned from websites unless an agreed system for reporting is brought in.
He said: “Our study shows success rates are advertised on 67 per cent of IVF clinic websites, and manyof these may be highly misleading, because clinics can cherrypick their results from a dizzying array of options.”
The team found 33 different ways of reporting pregnancy rates and nine different ways of reporting birth rates.
The Human Fertilisation and Embryology Authority said patients felt researching fertility clinics was “overwhelming” particularly over understanding statistics.