MPs go on the at­tack against hap­less Homer

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like ‘boys will be boys’, ‘boys don’t cry’, peo­ple get told to ‘man up’ as if show­ing some kind of emo­tion is a sign of weak­ness.”

She added: “Men’s role as fa­thers is an in­cred­i­bly im­por­tant role that has of­ten been dis­missed and un­der­mined.

“You just look at some of the stereo­types in pop­u­lar cul­ture, the Homer Simp­son type of dads just be­ing hap­less not be­ing able to be up to the job.

“Breast feed­ing aside, there is noth­ing that women can do as par­ents that men can­not do.”

Tory min­is­ter Mr Gibb said: “We have all seen ad­verts show­ing how men are in­ca­pable of do­ing the dishes, who need a woman to step in to take over.

“Al­though light-hearted, these ad­verts can re­in­force dam­ag­ing stereo­types which can af­fect how we view men’s and women’s roles.”

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