BRIAN BEACOM’S

The Herald - - OPINION -

The Scarier Spice has lurched from one re­la­tion­ship cri­sis to an­other, with three chil­dren to three men with each di­vorce case pro­duc­ing se­ri­ous le­gal costs and countless tawdry tabloid tales.

Yes, Geri Horner has since worked hard as a chil­dren’s writer and Emma Bun­ton as a ra­dio pre­sen­ter. As has the Sporty Spice, Mel C. But Mel C says she doesn’t view the idea of the re­union with de­light. In fact, it’s claimed she’s only get­ting back with the rest be­cause she feels pres­sured into it – if she doesn’t she may suf­fer mas­sive crit­i­cism. (Vic­to­ria Beck­ham is too much of a world brand to worry about let­ting the side down.)

The big prob­lem is that big suc­cess has re­sulted in gi­ant egos. On the last tour, the group trav­elled alone with their own en­tourage, a far cry from tak­ing the tube to­gether for nights out.

And Geri is said to be jeal­ous of Vic­to­ria, even though Ms Beck­ham’s fash­ion busi­ness loses money faster than M&S is los­ing touch with its cus­tomer base.

Emma Bun­ton, al­ways the peace­maker, has said how­ever that the door is open to Vic­to­ria should she de­cide to join her one-time chums on stage.

But the only way that would work is if Vic­to­ria’s man­age­ment could use the op­por­tu­nity to in­crease sales of her cloth­ing range, which the rest of the group would surely rail against.

As it stands, at­tempts to sell the Spice Girls brand of “fe­male sol­i­dar­ity and love” could be tough.

Fans will know in­stinc­tively now that the love, the uni­fiers the group used to send soar­ing into the night skies of fe­male pos­si­bil­ity have all gone the way of last week’s cheap rock­ets. It’s all about Viva Cash For­ever, and the £10m on the ta­ble.

That’s the Girl Power mes­sage th­ese days.

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