ART THAT RE­ALLY WORKS

The Jewish Chronicle - JC Magazine - - Family Life -

So you have bought a new house or ren­o­vated an old one? One of your pri­or­i­ties, once you have en­sured the boiler is work­ing and the mail has been redi­rected, is what to put on the walls, writes Si­mon Round.

You will have some pic­tures from your old place, but you need to pay care­ful at­ten­tion to what those paint­ings will look like on your new walls.

Gallery owner and in­te­rior de­sign ex­pert Kuldip Cho­han be­lieves that per­sonal taste, while an im­por­tant com­po­nent in your de­ci­sion, needs to be al­lied to other fac­tors. He says that it is cru­cial to de­cide on what kind of mood you wish to cre­ate in any room be­fore you com­mit your­self to buy­ing new art­work. “Do you want it to be re­laxed or up­beat? What is the sen­ti­ment that you are try­ing to cre­ate? Af­ter all, dif­fer­ent rooms have dif­fer­ent func­tions. You can iden­tify a pic­ture which aes­thet­i­cally is very strong, but does not con­nect with the room.”

Cho­han, the owner of Gallery Rouge in St Al­bans and Harpen­den, Hert­ford­shire, adds that of­ten his clients will see a paint­ing they love, but choose not to buy it be­cause it does not fit in with a room’s dy­namic – or it may be the wrong di­men­sions or colour scheme.

Equally, he finds that peo­ple of­ten go against their first im­pulse. “You would be sur­prised how many peo­ple think they have a pref­er­ence and then ac­tu­ally choose some­thing com­pletely dif­fer­ent. Nine out of 10 times they end up choos­ing some­thing com­pletely dif­fer­ent from what they thought they would buy.” Above all, he sug­gests that you sit down and look at plenty of pic­tures and an­a­lyse what it is you like about some and dis­like about oth­ers. “Ac­tu­ally see­ing things you don’t like is as ben­e­fi­cial as things you do like. It’s im­por­tant for clients to say ‘no I don’t like that’ and for me to say – ‘why don’t you like it?’. Then we can have a con­ver­sa­tion about the things they ac­tu­ally do like and why.”

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