CELEBRITY MUM and former glamour model Jordan [Katie Price] wants to change her image — and she is calling on the help of Israeli eveningwear specialist Dany Mizrachi to do so.
Vered Aaron, vice president of the Dany Mizrachi clothes line, has been on hand to help Jordan pick out several dresses in the London Bond Street store. She tells People: “Jordan has been in several times now as she is trying to improve her image, going for a more sophisticated, elegant look.”
Among the mother-of-two’s purchases are a £3,300 red number and a £1,900 gold item — as featured in OK! magazine’s recent Christmas edition.
“She wore the outfits when she met Prince Charles, and more recently when she presented an award on BBC’s ‘Children in Need’.”
Ms Aaron adds: “I am really very fond of Jordan. Her image in the media is very different to what she is really like. She is very business-minded, very nice and extremely family-oriented. She is also very clever.”
In addition to Jordan, Ms Aaron has also helped kit out other celebrities in Dany Mizrachi designs at their time of need, including BBC news reader Natasha Kaplinsky and Brit Award nominee Natasha Bedingfield.
Jordan with designer Dany Mizrachi