Vered Aaron

The Jewish Chronicle - - PEOPLE -

CELEBRITY MUM and for­mer glam­our model Jor­dan [Katie Price] wants to change her im­age — and she is call­ing on the help of Is­raeli evening­wear spe­cial­ist Dany Mizrachi to do so.

Vered Aaron, vice pres­i­dent of the Dany Mizrachi clothes line, has been on hand to help Jor­dan pick out sev­eral dresses in the Lon­don Bond Street store. She tells Peo­ple: “Jor­dan has been in sev­eral times now as she is try­ing to im­prove her im­age, go­ing for a more so­phis­ti­cated, el­e­gant look.”

Among the mother-of-two’s pur­chases are a £3,300 red num­ber and a £1,900 gold item — as fea­tured in OK! mag­a­zine’s re­cent Christ­mas edi­tion.

“She wore the out­fits when she met Prince Charles, and more re­cently when she pre­sented an award on BBC’s ‘Chil­dren in Need’.”

Ms Aaron adds: “I am re­ally very fond of Jor­dan. Her im­age in the me­dia is very dif­fer­ent to what she is re­ally like. She is very busi­ness-minded, very nice and ex­tremely fam­ily-ori­ented. She is also very clever.”

In ad­di­tion to Jor­dan, Ms Aaron has also helped kit out other celebri­ties in Dany Mizrachi de­signs at their time of need, in­clud­ing BBC news reader Natasha Kaplin­sky and Brit Award nom­i­nee Natasha Bed­ing­field.

Jor­dan with de­signer Dany Mizrachi

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