FASH­ION STATE­MENT

Tanya Aren­son, who is rolling out the Is­raeli toi­letries brand La­line in the UK, tells Jan Shure her fash­ion se­crets

The Jewish Chronicle - - FEATURES -

Tanya, 32, is based in Hamp­stead Gar­den Sub­urb, North-West Lon­don. The mother of two young chil­dren, she and her hus­band dis­cov­ered La­line prod­ucts on a visit to Is­rael. They opened their first La­line shop in Bat­tlers Green, Radlett, last year and now have shops in Mar­low and Muswell Hill. They are due to open in Brent Cross next month and have a web­site, www.la­line.co.uk How would you de­fine your style? Re­laxed and in­di­vid­ual. I worked in the fash­ion in­dus­try for 10 years be­fore buy­ing the UK fran­chise for La­line, so fash­ion is in­grained in me. I like to take the best from cur­rent trends and com­bine them with some­thing quirky. Do you make a dis­tinc­tion be­tween fash­ion and style? Style is from within and fash­ion is for the mo­ment. You do not need to be fash­ion­able to be stylish. What do you look for first in a gar­ment? As a hang­over from my fash­ion days, I look for fab­ric, qual­ity and cut — and it has to catch my eye. I like some­thing to have an el­e­ment of orig­i­nal­ity, but it does not have to be the height of fash­ion; I think it’s good to ex­per­i­ment with colour, de­pend­ing on your mood. How im­por­tant are ac­ces­sories to the way you look, and which are your favourites? Ac­ces­sories are vi­tal. If you buy ac­ces­sories well, they last for­ever and be­come clas­sics and will en­hance what­ever you wear. I can’t re­sist boots, belts and chunky jew­ellery. Do you think women need to make cer­tain con­ces­sions in re­spect of their age when choos­ing clothes? Yes, def­i­nitely. I don’t think you can wear the same clothes in your 30s as you did in your teens; you be­come a dif­fer­ent per­son. Also, hav­ing chil­dren changes your out­look, apart from the prac­ti­cal as­pects! Have you any mis­takes in your wardrobe I tend to hoard things, which is my big­gest mis­take. I hang on to ev­ery­thing “just in case”, and usu­ally, never wear it again. Which de­sign­ers do you ad­mire and why, and which are your favourite shops? When I go to Is­rael to meet the La­line team, I shop in Sigal Dekal. I also love Phi­los­o­phy by Al­berta Fer­retti, as I en­joy the way she mixes pretty fem­i­nine looks with sharp cut­ting. I have re­ally loved, for many years, Den­mark’s Bru­uns Bazaar col­lec­tion. It mixes clas­sic and “edgy” in good-qual­ity cloth­ing. On the High Street, Reiss and Whis­tles. I shop a lot in Top­shop for ev­ery­day items and I live in my James jeans. All Saints make some beau­ti­ful pieces as well. Tell us about some of the favourite things you have in your wardrobe My favourite dress is from Mor­gane le Fay in New York. I bought it to wear for my sis­ter’s wed­ding and the cut of it was mag­nif­i­cent — tra­di­tional, with a very mod­ern twist (I’ve still got it, of course!) Would you like to ap­pear in this col­umn or re­ceive a pro­fes­sional makeover? Let us know... Please email: edi­to­rial@thejc.com Or write to us at Fash­ion State­ment, The JC, 25 Fur­ni­val Street, Lon­don EC4A 1JT Pho­tos: John Rifkin

Tanya wears flared jeans by James; long top with se­quin de­tail by Whis­tles; vest by Marks & Spencer; and boots by Rus­sell & Brom­ley

Tanya wears a black wool and cash­mere

coat with baby-doll smock­ing and pocket de­tail by Reiss; buck­led slouch boots by Kate Kuba

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