Richard Phillips

…comes a tiny bit closer to run­ning the BBC

The Jewish Chronicle - - PEOPLE -

BEST KNOWN for cre­at­ing Mau­reen Lip­man’s “Beat­tie” — the Jewish mother from the Bri­tish Tele­com TV com­mer­cials — Richard Phillips has a new brain­child, and one which is cook­ing up quite a me­dia frenzy.

The North Lon­don ad­ver­tis­ing copy­writer has a three-times-a-week ra­dio show on South Kil­burn Com­mu­nity Ra­dio (www.skfm.org.uk). He has cre­ated the fic­tional and Jewish “Toby Kel­logg” — a bud­ding pre­sen­ter ( in­set photo, above) who has made a real ap­pli­ca­tion to Tony Blair for the po­si­tion of BBC chair­man, fol­low­ing the res­ig­na­tion of Michael Grade.

The Prime Min­is­ter replied to Mr Kel­logg, say­ing that his ap­pli­ca­tion would be for­warded to the De­part­ment for Cul­ture, Me­dia and Sport. This week, Mr Kel­logg re­ceived a re­ply from his let­ter to Tessa Jow­ell.

Mr Phillips tells Peo­ple: “I had some free time on my hands and de­cided to do a pre­sent­ing course at SKFM — with Toby Kel­logg as my nom du ra­dio. I chose Toby Kel­logg for no other rea­son than this: when I was 11, I told my par­ents that I didn’t like my name as it was too bor­ing, and when asked what I would like to be called, I said Toby Kel­logg.”

Mr Kel­logg’s show is com­posed of non­sen­si­cal chit-chat from him­self and oc­ca­sional guests, and fea­tures his fam­ily life — with teenage daugh­ter Ap­pol­lo­nia Kel­logg and ex-wife Cruella Kel­logg — all al­legedly based on Mr Phillip’s own fam­ily.

Mr Kel­logg has also made a four­minute film called Toby Makes a Pitch in sup­port of his ap­pli­ca­tion.

“The TK project is grow­ing or­gan­i­cally in a num­ber of dif­fer­ent di­rec­tions,” notes Mr Phillips, who is in his late 50s. “On the one hand, there are shades of a Sacha Baron Co­hen cre­ation or an Alan Par­tridge, but the dif­fer­ence is that Toby Kel­logg, though satir­i­cal, is rooted in the real world, in that the ra­dio shows are real and not spoofs.”

Mr Kel­logg has re­cently re­turned from Mada­gas­car and Venice, where he has been film­ing for the ra­dio show. Next stop the Beeb?

www.to­bykel­logg.co.uk

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