Brian Levine and Lisa Basso
... are caught up in the BigBrother race row
TWO JEWISH entrepreneurs from Manchester thought they were on to a winner when they stuck a deal with Celebrity Big Brother to have their companies’ products on display in the house.
But last week, Lisa Basso, the managing director of aromatherapy specialists Zamya, and Brian Levine, of the Manchester Drinks Company, decided to withdraw their products from the BB house amid accusations of racism and bullying among housemates.
Ms Basso, 34, tells People: “I became outraged by the events unfolding in the house.
“There was absolutely no way they I wanted anything to do with Big Brother.”
The Whitefields Synagogue member says she had been receiving emails from people asking if she was associated with Celebrity Big Brother. “There was no question that I had to remove the massage and bath oils we had supplied,” she says.
Thirty-eight-year-old Brian Levine — who runs the Manchester Drinks Company with business partner Richard Benjamin — also made it clear that he no longer wanted to be affiliated with the hit TV show, removing any BB branding from his company’s website.
“We thought BB would be the perfect campaign for our Shuda alcoholic shot drink, but clearly this was not what we had in mind,” the Whitefields resident said. “We do not want to be associated with a show that is at the moment synonymous with racism, bullying and hatred.”