Brian Levine and Lisa Basso

... are caught up in the BigBrother race row

The Jewish Chronicle - - PEOPLE -

TWO JEWISH en­trepreneurs from Manch­ester thought they were on to a win­ner when they stuck a deal with Celebrity Big Brother to have their com­pa­nies’ prod­ucts on dis­play in the house.

But last week, Lisa Basso, the man­ag­ing di­rec­tor of aro­mather­apy spe­cial­ists Zamya, and Brian Levine, of the Manch­ester Drinks Com­pany, de­cided to with­draw their prod­ucts from the BB house amid ac­cu­sa­tions of racism and bul­ly­ing among house­mates.

Ms Basso, 34, tells Peo­ple: “I be­came ou­traged by the events un­fold­ing in the house.

“There was ab­so­lutely no way they I wanted any­thing to do with Big Brother.”

The White­fields Syn­a­gogue mem­ber says she had been re­ceiv­ing emails from peo­ple ask­ing if she was as­so­ci­ated with Celebrity Big Brother. “There was no ques­tion that I had to re­move the mas­sage and bath oils we had sup­plied,” she says.

Thirty-eight-year-old Brian Levine — who runs the Manch­ester Drinks Com­pany with busi­ness part­ner Richard Ben­jamin — also made it clear that he no longer wanted to be af­fil­i­ated with the hit TV show, re­mov­ing any BB brand­ing from his com­pany’s web­site.

“We thought BB would be the per­fect cam­paign for our Shuda al­co­holic shot drink, but clearly this was not what we had in mind,” the White­fields res­i­dent said. “We do not want to be as­so­ci­ated with a show that is at the mo­ment syn­ony­mous with racism, bul­ly­ing and ha­tred.”

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