All roads lead to Wat­ford

The Jewish Chronicle - - MOTORING -

CLOSE TO the ma­jor North Lon­don and Hert­ford­shire Jewish c o mmu­ni­ties , Wat­ford’s many mid-range and pres­tige car deal­er­ships are pop­u­lar places for mo­torists to browse and buy. At the top end of the mar­ket, Wat­ford Jaguar is putting a fresh face on a tra­di­tional favourite, with the re­cent re­open­ing of its show­room un­der new man­age­ment.

As well as high-tech premises, cus­tomer ben­e­fits in­clude a staff familiar with the Jewish com­mu­nity and “the huge ex­pe­ri­ence in our work­shop”.

Mar­ket­ing co-or­di­na­tor Wendy Flax­man re­ports “a lot of re­peat busi­ness. Once peo­ple have owned a Jaguar, they tend to stay with it. There is a great deal of pas­sion about the mar­que.

“We stock a large se­lec­tion of new and used mod­els and the big new thing is the launch of the XF early next year [with prices from around £33,000].”

The man­u­fac­turer en­thuses that the XF “fuses sports-car styling and per­for­mance with the re­fine­ment, fea­tures and space of a lux­ury sa­loon”.

Ms Flax­man re­ports a sig­nif­i­cant vol­ume of ad­vance in­ter­est and the in­ten­tion is to give po­ten­tial buy­ers some sneak previews at pro­mo­tional events be­ing ar­ranged away from the show­room.

An­other state-of-the-art deal­er­ship, Wat­ford Audi is be­lieved to be Audi’s big­gest cen­tre within the M25 area. Close to junc­tion 5 of the M1, it stocks the com­plete Audi range.

The new show­room — part of the Spire Au­to­mo­tive group — in­cor­po­rates a 20-bay work­shop among af­ter­sales fa­cil­i­ties claimed to be “among the finest in the coun­try”.

An­other client ser­vice is a free ac­ci­dent man­age­ment scheme, “which takes away all the has­sle in the un­for­tu­nate event of an ac­ci­dent”.

Head of busi­ness Paul Green­berg has been “in­volved with the Audi brand for years and it has never been a more as­pi­ra­tional or ex­cit­ing range of cars. I urge any­one who is con­sid­er­ing pur­chas­ing a pres­tige ve­hi­cle to come to Wat­ford Audi to ex­pe­ri­ence for them­selves Vor­sprung durch Tech­nik.”

At the Wat­ford Seat show­room, sales man­ager Ian Don­a­bie has the pro­mo­tional am­mu­ni­tion of a prod­uct of­fer­ing “VW group en­gi­neer­ing and tech­nol­ogy and Span­ish style at very com­pet­i­tive prices”.

The ve­hi­cles’ “sporty mod­ern de­sign ap­peals to a broad au­di­ence”, he points out, and there is plenty to con­sider for those look­ing for a fun fam­ily car.

Seat’s range starts with the Ibiza, “a su­per-Mini” in Mr Don­a­bie’s words, with on the road prices from a lit­tle over £8,000.

The sleek-lined Leon sells from around £12,500, while there is a sim­i­lar lead-in price for fam­ily favourite the Al­tea, recog­nised as “safest car in its cat­e­gory” in a re­cent sur­vey.

For larger fam­i­lies, the Al­tea XL fea­tures collapsible for­ward-slid­ing rear seats and ca­pa­cious boot space.

For those look­ing for a lit­tle ex­tra, there are spe­cial Sport edi­tions of the Ibiza and Leon, with body styling kits. Mr Don­a­bie fur­ther high­lights 0 per cent fi­nance of­fers on cer­tain mod­els and se­lected free in­sur­ance deals.

Long es­tab­lished in the area — more than 20 years — Vik­ing Saab, in Lower High Street, val­ues “the tra­di­tion and her­itage” of the brand. And tra­di­tion ex­tends to the staff, with a num­ber of key per­son­nel hav­ing served Vik­ing for over 15 years.

The cor­po­rate line on the Saab range is that “the un­mis­tak­able ex­te­rior styling makes a prom­ise: of sporty per­for­mance, of driver ex­hil­a­ra­tion”.

To dis­cover your in­di­vid­ual sporti­ness and ex­hil­a­ra­tion lev­els, test-drive one of the new mod­els.

The Saab 9-3 Sa­loon is priced from £18,410 and the 9-5 Es­tate sells from £22,120.

There are also 9-5 Es­tate an­niver­sary edi­tions, mark­ing Saab’s 60th birth­day, which are avail­able on 2007 cars. Ex­tras in­clude 17in al­loy wheels, ES7-7 Sat Nav, and sports leather seats with em­bossed Saab logo.

Of course, if the afore­men­tioned brands are not among your ve­hi­cle pref­er­ences, you can also find deal­er­ships in the Wat­ford area for a host of other makes — just take your pick­from Mercedes-Benz, Mazda, Nis­san, Chrysler, Honda, Ren­u­alt, Skoda and Toy­ota.

What­ever your ideal car, you will find a Wat­ford show­room to sup­ply it

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