All roads lead to Watford
CLOSE TO the major North London and Hertfordshire Jewish c o mmunities , Watford’s many mid-range and prestige car dealerships are popular places for motorists to browse and buy. At the top end of the market, Watford Jaguar is putting a fresh face on a traditional favourite, with the recent reopening of its showroom under new management.
As well as high-tech premises, customer benefits include a staff familiar with the Jewish community and “the huge experience in our workshop”.
Marketing co-ordinator Wendy Flaxman reports “a lot of repeat business. Once people have owned a Jaguar, they tend to stay with it. There is a great deal of passion about the marque.
“We stock a large selection of new and used models and the big new thing is the launch of the XF early next year [with prices from around £33,000].”
The manufacturer enthuses that the XF “fuses sports-car styling and performance with the refinement, features and space of a luxury saloon”.
Ms Flaxman reports a significant volume of advance interest and the intention is to give potential buyers some sneak previews at promotional events being arranged away from the showroom.
Another state-of-the-art dealership, Watford Audi is believed to be Audi’s biggest centre within the M25 area. Close to junction 5 of the M1, it stocks the complete Audi range.
The new showroom — part of the Spire Automotive group — incorporates a 20-bay workshop among aftersales facilities claimed to be “among the finest in the country”.
Another client service is a free accident management scheme, “which takes away all the hassle in the unfortunate event of an accident”.
Head of business Paul Greenberg has been “involved with the Audi brand for years and it has never been a more aspirational or exciting range of cars. I urge anyone who is considering purchasing a prestige vehicle to come to Watford Audi to experience for themselves Vorsprung durch Technik.”
At the Watford Seat showroom, sales manager Ian Donabie has the promotional ammunition of a product offering “VW group engineering and technology and Spanish style at very competitive prices”.
The vehicles’ “sporty modern design appeals to a broad audience”, he points out, and there is plenty to consider for those looking for a fun family car.
Seat’s range starts with the Ibiza, “a super-Mini” in Mr Donabie’s words, with on the road prices from a little over £8,000.
The sleek-lined Leon sells from around £12,500, while there is a similar lead-in price for family favourite the Altea, recognised as “safest car in its category” in a recent survey.
For larger families, the Altea XL features collapsible forward-sliding rear seats and capacious boot space.
For those looking for a little extra, there are special Sport editions of the Ibiza and Leon, with body styling kits. Mr Donabie further highlights 0 per cent finance offers on certain models and selected free insurance deals.
Long established in the area — more than 20 years — Viking Saab, in Lower High Street, values “the tradition and heritage” of the brand. And tradition extends to the staff, with a number of key personnel having served Viking for over 15 years.
The corporate line on the Saab range is that “the unmistakable exterior styling makes a promise: of sporty performance, of driver exhilaration”.
To discover your individual sportiness and exhilaration levels, test-drive one of the new models.
The Saab 9-3 Saloon is priced from £18,410 and the 9-5 Estate sells from £22,120.
There are also 9-5 Estate anniversary editions, marking Saab’s 60th birthday, which are available on 2007 cars. Extras include 17in alloy wheels, ES7-7 Sat Nav, and sports leather seats with embossed Saab logo.
Of course, if the aforementioned brands are not among your vehicle preferences, you can also find dealerships in the Watford area for a host of other makes — just take your pickfrom Mercedes-Benz, Mazda, Nissan, Chrysler, Honda, Renualt, Skoda and Toyota.
Whatever your ideal car, you will find a Watford showroom to supply it