MICHAEL IN THE SOUP
SET an Apprentice to catch an Apprentice? Sam Judah, the Jewish apprentice fired in week seven of Series Two, is the JC’s expert watching self-styled “nice Jewish boy” Michael Sophocles as he tries to impress Sir Alan in the latest series. But before you get to Sam’s critique, you may wish to be reminded that Michael was in the vanguard of the boys’ team in their task of transforming a pub — Hampstead’s Duke of Hamilton, no less — into a themed restaurant. Despite his Greek name, Michael’s suggestion of pasta and pizza was backed by all the boys.
He was part of the marketing team, working on food prices and advertising. The boys gave away their expensive leaflets, while the girls, er, sold theirs. The boys also blew £400 on supplies. In the end the boys made too many trips to the supermarket and only managed a profit of £301. 97, while the girls made £604.27.
Defending himself after the task, Michael said: “I did make a decision on the pricing of the food, but because of procrastination from other members, I had to pluck prices from the air.” (You’d think the girls “plucking” £4.99 from the air as a price to launder a pillowcase last week might give him pause.)
Luckily for Michael, team leader Ian took “chefs” Kevin Shaw and Simon Smith into the boardroom.
Sam Judah’s verdict: “Michael seems to be honest and take responsibility for his decisions. But he had a narrow escape, after making the bold but flawed decision to lower the price of food, believing diners in Hampstead wouldn’t pay £4.95 for soup. He persuaded Ian to charge a paltry £2.95 but admitted it openly in the boardroom.” CRAIG SILVER