The Jewish Chronicle - - NEWS -

SET an Ap­pren­tice to catch an Ap­pren­tice? Sam Ju­dah, the Jewish ap­pren­tice fired in week seven of Se­ries Two, is the JC’s ex­pert watch­ing self-styled “nice Jewish boy” Michael Sopho­cles as he tries to im­press Sir Alan in the latest se­ries. But be­fore you get to Sam’s cri­tique, you may wish to be re­minded that Michael was in the van­guard of the boys’ team in their task of trans­form­ing a pub — Hamp­stead’s Duke of Hamil­ton, no less — into a themed restau­rant. De­spite his Greek name, Michael’s sug­ges­tion of pasta and pizza was backed by all the boys.

He was part of the mar­ket­ing team, work­ing on food prices and ad­ver­tis­ing. The boys gave away their ex­pen­sive leaflets, while the girls, er, sold theirs. The boys also blew £400 on sup­plies. In the end the boys made too many trips to the su­per­mar­ket and only man­aged a profit of £301. 97, while the girls made £604.27.

De­fend­ing him­self af­ter the task, Michael said: “I did make a de­ci­sion on the pric­ing of the food, but be­cause of pro­cras­ti­na­tion from other mem­bers, I had to pluck prices from the air.” (You’d think the girls “pluck­ing” £4.99 from the air as a price to laun­der a pil­low­case last week might give him pause.)

Luck­ily for Michael, team leader Ian took “chefs” Kevin Shaw and Si­mon Smith into the board­room.

Sam Ju­dah’s ver­dict: “Michael seems to be hon­est and take re­spon­si­bil­ity for his de­ci­sions. But he had a nar­row es­cape, af­ter mak­ing the bold but flawed de­ci­sion to lower the price of food, be­liev­ing din­ers in Hamp­stead wouldn’t pay £4.95 for soup. He per­suaded Ian to charge a pal­try £2.95 but ad­mit­ted it openly in the board­room.” CRAIG SIL­VER

Michael Sopho­cles

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