Michael Hirst books a place in the ho­tel world’s hall of fame

The Jewish Chronicle - - PEOPLE -

HERT­FORD­SHIRE’S Michael Hirst has been hon­oured with a life­timeachieve­ment award for his con­tri­bu­tion to the ho­tel and hos­pi­tal­ity in­dus­try.

Mir Hirst, 64, was pre­sented with the ac­co­lade in Ber­lin at the an­nual In­ter­na­tional Ho­tel In­vest­ment Fo­rum. A con­sul­tant to CBRE Ho­tels, Mr Hirst has spent the past 45 years work­ing in the hos­pi­tal­ity and tourism in­dus­try. In 2003, he was ap­pointed an OBE for his ser­vices to tourism.

“I have been for­tu­nate in learn­ing many lessons from my time in this great in­dus­try,” Mr Hirst tells Peo­ple. “In hos­pi­tal­ity it’s the lit­tle things that mean a lot. My early ex­peri- ences in the en­ter­tain­ment side of the leisure busi­ness taught me that at­ten­tion to de­tail is crit­i­cal.” Mr Hirst be­gan his ca­reer as a grad­u­ate trainee with the Forte Group, work­ing his way up to a di­rec­tor. In 1976, he joined the Lad­broke Group, where he was in­volved with the es­tab­lish­ment of non-bet­ting busi­nesses and the ac­qui­si­tion of Hil­ton In­ter­na­tional in 1987. He was named cor­po­rate hote­lier of the world six years later. He says: “Ho­tel busi­ness prod­ucts are more ac­ces­si­ble than ever be­fore. Travel is an in­her­ent part of peo­ple’s life­styles, with many new mar­kets emerg­ing.”

He is a mem­ber of Bushey United Syn­a­gogue.

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