CREAM OF THE CROP?

The Jewish Chronicle - - NEWS -

AF­TER three de­feats, Michael Sopho­cles’ Re­nais­sance team-mates were on the win­ning side in episode five of hit BBC show TheAp­pren­tice. The task was to cre­ate and sell three new ice-cream flavours.

Through­out the se­ries it has be­come clear that our “nice Jewish boy” doesn’t like get­ting his hands dirty, and once again, he was part of the sales team in­stead of work­ing in the kitchen.

He dis­missed some early sug­ges­tions from fel­low team mem­bers: “I’m not sure I could see a fam­ily go­ing to a cin­ema and let­ting their chil­dren pur­chase a ‘sex on the beach’ flavoured ice-cream.”

Hav­ing cre­ated the flavours, they were des­per­ate to taste-test them. The one­time male es­cort failed to con­vince any of the ladies in a yoga class to sam­ple, but had suc­cess with two men in a pub.

De­spite the team’s lack of plan­ning, and hav­ing ar­ranged just two sales ap­point­ments, Re­nais­sance grabbed a last-minute deal which gave them a win. Michael gave a vic­tory hug to project man­ager Claire, not­ing that she had be­come “ex­tremely re­cep­tive” to other opin­ions.

The JC’s ex­pert Samuel Ju­dah pre­dicts that Michael will soon be tested: “I felt Re­nais­sance should re­ally have lost, but thanks to a bit of luck, they won it. Michael’s strat­egy seems to be not to ques­tion the project man­ager, which is work­ing for now. But Sir Alan will test him soon.”

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