THE nice Jewish boy turned nasty this week when Sir Alan put Michael Sophocles on the spot by singling him out as team leader for a task in which the teams had to create an occasion for a greeting card.
Any doubts that he would rise to the occasion himself were dispelled when he told viewers: “I will do anything to win The Apprentice, and there isn’t anyone I wouldn’t screw over to get that sole prize. And that is the absolute resounding truth.”
His actions appeared to match his words as his team designed a card to celebrate “National Singles’ Day”.
After a false start in which three hours were spent calling newspapers and libraries to decide where to place the apostrophe, they began pitching to three of the biggest card retailers, the Celebration Group, Tesco and Clintons.
Clintons and Tesco had problems with the date (February 13, the day before Valentine’s Day) so it was dropped from the design and both stores bought 1,500 cards, with Celebrations taking 19,500 off their hands.
Their rivals came up with a card to promote the environment, but, ironically, they’d probably have had to recycle most of them as Tesco bought a mere 6,000.
Michael then marked his own card in front of Sir Alan by screaming “Come on!”, when the result was announced. His prize? A private piano recital with Mylene Klass. Past Apprentice Sam Judah wasn’t impressed: “I think Michael watches too many movies, which was evident from his ridiculous statement ‘there wouldn’t be anyone that I I wouldn’t screw over to win’.
“His behaviour in the boardroom bordered on suicidal and loutish. His lack of respect for SAS will haunt him and his outburst upon winning shocked Margaret, Nick and SAS.”