The Jewish Chronicle - - News -

THE nice Jewish boy turned nasty this week when Sir Alan put Michael Sopho­cles on the spot by sin­gling him out as team leader for a task in which the teams had to cre­ate an oc­ca­sion for a greet­ing card.

Any doubts that he would rise to the oc­ca­sion him­self were dis­pelled when he told view­ers: “I will do any­thing to win The Ap­pren­tice, and there isn’t any­one I wouldn’t screw over to get that sole prize. And that is the ab­so­lute re­sound­ing truth.”

His ac­tions ap­peared to match his words as his team de­signed a card to cel­e­brate “Na­tional Sin­gles’ Day”.

Af­ter a false start in which three hours were spent call­ing news­pa­pers and li­braries to de­cide where to place the apos­tro­phe, they be­gan pitch­ing to three of the big­gest card re­tail­ers, the Cel­e­bra­tion Group, Tesco and Clin­tons.

Clin­tons and Tesco had prob­lems with the date (Fe­bru­ary 13, the day be­fore Valen­tine’s Day) so it was dropped from the de­sign and both stores bought 1,500 cards, with Cel­e­bra­tions tak­ing 19,500 off their hands.

Their ri­vals came up with a card to pro­mote the en­vi­ron­ment, but, iron­i­cally, they’d prob­a­bly have had to re­cy­cle most of them as Tesco bought a mere 6,000.

Michael then marked his own card in front of Sir Alan by scream­ing “Come on!”, when the re­sult was an­nounced. His prize? A private pi­ano recital with My­lene Klass. Past Ap­pren­tice Sam Ju­dah wasn’t im­pressed: “I think Michael watches too many movies, which was ev­i­dent from his ridicu­lous state­ment ‘there wouldn’t be any­one that I I wouldn’t screw over to win’.

“His be­hav­iour in the board­room bor­dered on sui­ci­dal and loutish. His lack of re­spect for SAS will haunt him and his out­burst upon win­ning shocked Mar­garet, Nick and SAS.”

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