Tesco prof­its from post-Pe­sach open­ing

The Jewish Chronicle - - Community Life - BY JONATHAN KAL­MUS

SHOP­PERS CROWDED around the en­trance to the Tesco in Prest­wich late on Sun­day evening in an­tic­i­pa­tion of a com­pre­hen­sive post-Pe­sach stock-up.

For the North Manch­ester store was one of two Tesco branches in Eng­land — Brent Cross was the other — to trade from one minute past mid­night to cater for the Jewish mar­ket.

Trol­leys at the ready, there was a stam­pede as the doors opened, with cus­tomers first de­scend­ing on the boxes of ce­real as­tutely placed near the en­trance by the store man­age­ment.

“If I had come to­mor­row it would all have been grabbed,” said Sal­ford mother-of-seven Pauline Isaac­son. “My hus­band needs to get back to work to­mor­row so I’m here.”

An­other mother praised Tesco for be­ing “spot on” for its Jewish cus­tomers. “You can meet all of the com­mu­nity here tonight,” she added.

For those able to stom­ach more of the Pe­sach sta­ple, hun­dreds of boxes of Rakusen’s matzah were re­duced to half-price in the hope of at­tract­ing buy­ers.

Scru­ti­n­is­ing the aisle of re­main­ing Pe­sach prod­ucts, Sammy Ber­gin noted: “They haven’t re­duced the wine and items that will keep un­til next year. They know what they are do­ing.”

First out of the check­outs was Naomi Rosen­ston, a re­tailer and mother-oftwo. “I only came out for a bit of ce­real — I can’t be­lieve the rush,” she said. “I sup­port the lo­cal kosher stores, but it’s great that Tesco pro­vide for us.”

Within 30 min­utes of open­ing, over 200 peo­ple were queu­ing at the 23 check­outs.

“It’s a buzz,” said duty store man­ager Matt Carr. “I did an­tic­i­pate quite a lot of peo­ple com­ing to shop but the num­bers have ex­ceeded my ex­pec­ta­tions.”

A Tesco head-of­fice spokes­woman said that the early Brent Cross open­ing had also proved pop­u­lar. “We will def­i­nitely con­sider it again.”

PHOTO: LAWRENCE PUR­CELL

Pauline and Adrian Isaac­son among the late night shop­pers at the Prest­wich Tesco store

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