MICHAEL SOPHOCLES, the allegedly Jewish contestant, did something a week ago that no one has ever done on The Apprentice, and that was to change Sir Alan Sugar’s mind. He was kept in the competition by the skin of his teeth. This week, the dentists’ friend survived to make it to the final six.
Sir Alan sent the teams off to produce a TV advert for tissues. They had to pitch to one of Britain’s biggest ad agencies, Ogilvy.
One-time actor Michael and project manager Raef Bjayou were the directors of the production. Both drew on their acting past throughout the show, though Michael’s occasional rendering of songs from GuysandDolls and Oliver did not exactly inspire confidence.
The 24-year-old honestly thought he had devised an award-winning ad.
Sadly, Sir Alan didn’t see things quite the same way and Michael’s team lost the task. Why? They forgot to mention the product — a simple oversight.
“I feel terrible. I thought everything was going to be fine, I put my heart into this task,” was Michael’s reaction after losing.
As usual, he then launched into a detailed defence and assured Sir Alan that “everything that is good about this ad, everything you liked, came from me, noone else but me.” JCApprentice expert
says: “Did Michael ever watch previous series of the show? Exactly that same mistake was made by us in series two on the advertising task. SAS likes to see the product placement ‘in your face’ and they failed to deliver that. Michael is certainly not endearing himself to the nation and has been likened to a rat. It seems he is really competing to be the most hated candidate. Now this he has a real chance of winning.”