SOPHO­CLES SUR­VIVES

The Jewish Chronicle - - NEWS -

MICHAEL SOPHO­CLES, the al­legedly Jewish con­tes­tant, did some­thing a week ago that no one has ever done on The Ap­pren­tice, and that was to change Sir Alan Sugar’s mind. He was kept in the com­pe­ti­tion by the skin of his teeth. This week, the den­tists’ friend sur­vived to make it to the fi­nal six.

Sir Alan sent the teams off to pro­duce a TV ad­vert for tis­sues. They had to pitch to one of Bri­tain’s big­gest ad agen­cies, Ogilvy.

One-time ac­tor Michael and project man­ager Raef Bjayou were the direc­tors of the pro­duc­tion. Both drew on their act­ing past through­out the show, though Michael’s oc­ca­sional ren­der­ing of songs from GuysandDolls and Oliver did not ex­actly in­spire con­fi­dence.

The 24-year-old hon­estly thought he had de­vised an award-win­ning ad.

Sadly, Sir Alan didn’t see things quite the same way and Michael’s team lost the task. Why? They for­got to men­tion the prod­uct — a sim­ple over­sight.

“I feel ter­ri­ble. I thought ev­ery­thing was go­ing to be fine, I put my heart into this task,” was Michael’s re­ac­tion af­ter los­ing.

As usual, he then launched into a de­tailed defence and as­sured Sir Alan that “ev­ery­thing that is good about this ad, ev­ery­thing you liked, came from me, noone else but me.” JCAp­pren­tice ex­pert

says: “Did Michael ever watch pre­vi­ous se­ries of the show? Ex­actly that same mis­take was made by us in se­ries two on the ad­ver­tis­ing task. SAS likes to see the prod­uct place­ment ‘in your face’ and they failed to de­liver that. Michael is cer­tainly not en­dear­ing him­self to the na­tion and has been likened to a rat. It seems he is re­ally com­pet­ing to be the most hated can­di­date. Now this he has a real chance of win­ning.”

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