... as BT calls Is­raeli firms to its tower

The Jewish Chronicle - - NEWS -

THE ICONIC Bri­tish Tele­com Tower in Lon­don is to host an Is­raeli In­no­va­tion show next month.

T wenty- o n e I s r a e l i h i g h - t e c h s t a r t - ups a r e s e nd­ing rep­re­sen­ta­tives to Bri­tain, the re­sult of a com­bined project be­tween BT, the com­mer­cial de­part­ment of the Is­raeli em­bassy in Lon­don and its Jerusalem coun­ter­part, the For­eign Trade Ad­min­is­tra­tion of the Min­istry of Trade and In­dus­try. T h e e v e n t i s a i m e d a t in­tro­duc­ing Is­raeli in­no­va­tions to BT — whose Jewish new chief ex­ec­u­tive, Ian Liv­ingston, will speak at an in­tro­duc­tory din­ner — and to the wider UK telecom­mu­ni­ca­tions mar­ket.

The Is­raelis will be able to make Dragons’ Den- style pitches to in­ter­ested par­ties.

Firms com­ing to Lon­don in­clude Pon­tis, which sends ad­verts to peo­ple on their phones, based on what a per­son has bought; Ce­leno, which of­fers a wire­less net­work for do­mes­tic users; and Cellex, which has cre­ated a pro­gram that sim­u­lates the mass us­age of a com­pany’s tech­nol­ogy, to test prob­lems be­fore it

is launched.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.