Boots­gearingup­for abig­movein­toIs­rael


BOOTS THE chemist is send­ing a ma­jor pur­chas­ing del­e­ga­tion to Tel Aviv next month to buy in­no­va­tive prod­ucts from Is­rael’s health­care man­u­fac­tur­ers.

The com­pany is also un­der­stood to be ne­go­ti­at­ing with New Pharm, Is­rael’s sec­ond-largest phar­macy chain, to re­brand the shops as Boots Is­rael.

New Pharm cur­rently has 56 stores through­out Is­rael and 30 con­ces­sions in Ha­mash­bir Lazarchan de­part­ment stores.

New Pharm had sales of £131 mil­lion in 2007, and ac­cord­ing to re­ports, the chain would be­come Boots Is­rael on a fran­chise ba­sis, with the stores sell­ing the full range of Boots own-la­bel prod­ucts.

Daniella Reisen­bach, spokesper­son for Rami Shavit, chief ex­ec­u­tive and owner of New Pharm and Ha­mash­bir Lazarchan, re­fused to com­ment on the ru­mours.

A spokesper­son for Boots Al­liance was equally eva­sive.

“We do not op­er­ate any phar­macy or whole­sale ac­tiv­ity at present in Is­rael and we do not com­ment on mar­ket spec­u­la­tion.”

How­ever, there is no se­cret about Boots’s de­sire to in­crease pur­chases from Is­raeli sup­pli­ers.

The Boots mis­sion to Is­rael was ini­ti­ated by Gil Erez, trade at­taché at the Is­raeli em­bassy in Lon­don.

Mr Erez said: “We or­gan­ised a Boots del­e­ga­tion of around 10 or 11 peo­ple. On June 18, we will have a sem­i­nar for them in Tel Aviv, and for the next dayand-a-half they will have meet­ings with dif­fer­ent com­pa­nies.

“We are cur­rently se­lect­ing which com­pa­nies they are go­ing to meet. More than 60 com­pa­nies have al­ready ap­plied to meet the del­e­ga­tion and more are still ap­ply­ing ev­ery day.

“We have al­ready con­firmed meet­ings with over 25 com­pa­nies, but they will see at least 30. The del­e­ga­tion are look­ing for in­no­va­tive com­pa­nies and prod­ucts, es­pe­cially in the med­i­cal field.”

Li­tal Frankel Po­rat, a spokesper­son for the Is­rael Ex­port and In­ter­na­tional Co-op­er­a­tion In­sti­tute, which is co­or­di­nat­ing the Boots del­e­ga­tion’s itin­er­ary in Is­rael, said that the meet­ings be­tween the UK b uyer s a nd Is­raeli supp l i e r s would t a k e place in her or­gan­i­sa­tion’s of­fices.

“At present we can only re­veal the names of two Is­raeli sup­pli­ers that they will be meet­ing,” she said. “Ahava and CTS.”

Ahava Dead Sea Lab­o­ra­to­ries, which al­ready sup­plies Boots, pro­duces cos­met­ics prod­ucts based on Dead Sea min­er­als.

CTS Chem­i­cal In­dus­tries man­u­fac­tures phar­ma­ceu­ti­cals and med­i­cal de­vices.

Ahava: will meet a Boots del­e­ga­tion

BT chief ex­ec­u­tive Ian Liv­ingston

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