Snap, crackle... and pork

The Jewish Chronicle - - News - BY MAR­CUS DYSCH

KEL­LOGG’S HAS apol­o­gised to a Jewish man who ate a ce­real bar con­tain­ing pork gela­tine be­cause its wrap­per in­cor­rectly stated it was suit­able for veg­e­tar­i­ans.

Oberon Gard­ner and his fam­ily bought the Rice Krispies Squares bars at a su­per­mar­ket in Colch­ester, Es­sex, last week.

La­bels on 5,000 mul­ti­packs car­ried the words “suit­able for veg­e­tar­i­ans”, even though the full in­gre­di­ents list ex­plained that around one per cent of the marsh­mal­low bar con­tained pork gela­tine.

It was only later that 21-year-old Mr Gard­ner in­spected the in­di­vid­ual wrap­per more care­fully.

“Af­ter my sis­ter ate one bar and I took a bite of mine, it occurred to me that I had never seen any marsh­mal­low without some form of gela­tine in,” he said.

“I de­cided be­fore I ate any more to see what was sub­sti­tuted in its place. I was ab­so­lutely dis­gusted to find that the in­gre­di­ents list stated it had pork gela­tine in it. I felt so sick. I have been veg­e­tar­ian all my life, so it was a real shock to the sys­tem.

“When I rang Kel­logg’s, they were at first very rude and said I was ly­ing, but then they went away and dis­cov­ered it was on all the mul­ti­pack wrap­pers.”

Mr Gard­ner was of­fered a re­fund, but had a re­quest for com­pen­sa­tion turned down.

A Kel­logg’s spokes­woman said: “We would like to apol­o­gise sin­cerely to the Gard­ner fam­ily. We have a strict qual­ity-con­trol process in place and la­belling is­sues are ex­tremely rare.”

She said the com­pany halted pro- duc­tion af­ter be­ing made aware of the er­ror and now plans t o c over the “suit­able for veg­e­tar­i­ans” la­bel with stick­ers on re­main­ing mis­printed packs.

The com­pany also con­tacted the Manch­ester Beth Din in an at­tempt to un­der­stand the im­pli­ca­tions of the in­cor­rect la­belling.

A spokesman for the Beth Din said: “At no time did Kel­logg’s por­tray the prod­uct as kosher — and any con­sumer wor­ried about their con­sump­tion of kosher food should not buy items which only state ‘suit­able for veg­e­tar­i­ans’.

“They should look for a kosher logo on the packaging or take guid­ance from the cor­rect kosher au­thor­i­ties.”

The kashrut divi­sion of the Lon­don Beth Din lists all Kel­logg’s ce­real bars as not kosher.

Kel­logg’s halted pro­duc­tion on the wrap­pings and apol­o­gised

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