Su­per­mar­kets in kosher food fight

The Jewish Chronicle - - Judaism - BY JONATHAN KALMUS MANCH­ESTER

COM­PE­TI­TION FOR kosher shop­pers has hot­ted up in Manch­ester with the new Mor­risons store in White­field looking to be­come the big­gest kosher player among the main su­per­mar­kets.

The store, opened four weeks ago, boasts of of­fer­ing a big­ger range than the lo­cal Asda and Sains­bury’s and wants to take on North Manch­ester’s cur­rent kosher favourite, Tesco in Prest­wich.

At Mor­risons, deputy man­ager Danny Welch said his team checked-out ri­val su­per­mar­kets’ kosher ranges be­fore de­cid­ing what to stock.

“What we saw was that their kosher shelves are al­ways empty,” he claimed. “We flooded the ware­house with kosher food to have back-up sup­plies. We hope to get more Jewish cus­tomers so that we can widen our range.”

Brows­ing the kosher sec­tion, Laura Valins was im­pressed by the va­ri­ety. “It is giv­ing Tesco a good run for its money.” An­other White­field shop­per, Ta­mara Semp, said the ar­rival of Mor­risons had brought kosher food within walk­ing dis­tance. “The sec­tion is not quite as big as in Tesco, but a lot of peo­ple will start go­ing so it will get big­ger.”

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