An­thony Green­field helps firms get through un­cer­tain times

The Jewish Chronicle - - People -

BUSI­NeSS OWN­eRS need to re­main mo­ti­vated to get through th­ese tur­bu­lent eco­nomics times, says man­age­ment con­sul­tant an­thony Green­field.

Leeds-based Mr Green­field, a for­mer con­sul­tant at ac­cen­ture, is a part­ner at Re­solve, which helps or­gan­i­sa­tions over­come chal­lenges and im­prove their per­for­mance. He has pub­lished a book, The 5 Forces of Change, which ex­plains how firms can ef­fec­tively cope with change.

the man­age­ment con­sul­tant has some ad­vice for busi­nesses. “the dif­fer­ence be­tween the suc­cess or fail­ure of or­gan­i­sa­tional change lies in the way peo­ple are led through it,” Mr Green­field, 45, tells Peo­ple. “there is a lot of change in the air at the mo­ment — tur­bu­lent times are times of change and calls on strong lead­er­ship. If there is bad news, there is of­ten a temp­ta­tion to keep it un­der wraps, but or­gan­i­sa­tions should be more open and hon­est.”

Born in Lon­don, Mr Green­field spent four years in South africa where he worked for ac­cen­ture. He has been a con­sul­tant to Marks & Spencer, Sains­bury’s, Bar­clays and North­ern trust Bank in Chicago.

He says: “Writ­ing the book was some­thing I had al­ways wanted to do. I have writ­ten sto­ries for my chil­dren but never sub­mit­ted them for pub­li­ca­tion.” The 5 Forces of Change (Man­age­ment Books) is out to­day

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