Tel Aviv gets bus­pub­lic­ity drive in UK

The Jewish Chronicle - - News -

EASYJET’S NEW flights to Tel Aviv, which start next month, will be pro­moted by a high-pro­file cam­paign in the heart of Lon­don next week.

A dou­ble-decker bus will tour the cap­i­tal, bring­ing the tastes and crafts of a Tel Aviv street mar­ket to var­i­ous lo­ca­tions.

The cam­paign, jointly mounted by easyJet and the Is­raeli Em­bassy, also cel­e­brates the cen­te­nary of Tel Aviv.

Am­bas­sadorRonProsor­com­mented: “Tel Aviv has al­ways been fa­mous for its or­anges.

“Now the or­ange planes of easyJet will give thou­sands more peo­ple the chance to en­joy the sweet taste of Is­rael’s 24-hour city.”

In a joint state­ment, the air­line and the Em­bassy said that the tour “is a pos­i­tive cel­e­bra­tion by easyJet of Is­raeli cul­ture, which in­cludes the valu­able con­tri­bu­tion from many mi­nori­ties in Is­rael, such as Chris­tians, Mus­lims and Druze”.

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