Daniel Wool­man is up for a rub­bish award

The Jewish Chronicle - - People -

IN­VEN­TOR DANIEL Wool­man is hop­ing to be crowned the na­tion’s top en­tre­pre­neur next week af­ter mak­ing it to the fi­nal of the Shell 2009 LiveWire Awards.

Mr Wool­man, 26, is the in­ven­tor of Bini-fresh, an au­to­matic hy­giene and odour con­trol de­vice that fits into the in­side of a wheelie bin.

He has spent the past three years de­vel­op­ing the prod­uct, which is be­ing stocked in Asda, Lake­land and John Lewis. He is in talks with Tesco and Home­base.

A his­tory grad­u­ate from the Uni­ver­sity of Leeds, Mr Wool­man tells Peo­ple: “I was watch­ing the neigh­bours go­ing to put rub­bish in their bins and every­one had their own strat­egy to avoid touch­ing the bins: some peo­ple would an­gle their head away to avoid the smell; and oth­ers would use part of the bag to open the lid so as not to touch it with their hands. A lot of peo­ple have prob­lems with their bins, so it was a no­brainer re­ally.” He points out that there have been moves to­wards fort­nightly bin col­lec­tions and grow­ing un­rest across the UK about the state of wheelie bins. “I could see it was a real prob­lem.”

Mr Wool­man, who lives in Hen­don, north Lon­don, is one of eight hope­fuls to be se­lected to go through to the fi­nal on Oc­to­ber 27.

How does Binifresh work? It is se­cured to a wheelie bin and au­to­mat­i­cally neu­tral­izes and elim­i­nates odours from rub­bish, as well as killing bac­te­ria on the sur­face of the bin, us­ing the spe­cially for­mu­lated Binifresh re­fills. He has sold more than 10,000 units since start­ing to trade.


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