‘Flash’ dance steps up WJR pro­file

The Jewish Chronicle - - Community - BY BEN JA­GLOM

A FLASH­MOB-STYLE event drew World Jewish Re­lief sup­port­ers young and old to the 02 Cen­tre in Finch­ley Road for a dance and pro­mo­tional ex­trav­a­ganza.

They had re­sponded to a vi­ral mar­ket­ing cam­paign urg­ing them to turn up at the venue at a spec­i­fied hour and to bring along good-as-new warm clothes or un­opened toi­letries.

Vol­un­teers were treated to a win­try­themed per­for­mance by young lo­cal group Danc­ing With Louise to the ap­pro­pri­ate strains of Ice Ice Baby and Cold As Ice.

They then filled three bags with clothes and toi­letries for WJR’s Op­er­a­tion Win­ter Sur­vival pro­gramme aid­ing Jews in East­ern Europe. Fi­nally, the vol­un­teers ar­ranged them­selves to form a hu­man WJR logo.

WJR chief ex­ec­u­tive Paul An­ti­coni said the ac­tiv­ity re­flected the char­ity’s dif­fer­ent ap­proach. “The Jewish com­mu­nity are in­un­dated with re­quests for money, but this time we are ask­ing for cloth­ing. Many peo­ple have jack­ets and items of win­ter cloth­ing they no longer wear.

“For those in the com­mu­ni­ties where we work and where tem­per­a­tures fall to -20°, th­ese clothes are the dif­fer­ence be­tween life and death.”

Among the vol­un­teers was Anne As­taire from Swiss Cot­tage, who said she had at­tended be­cause “I wanted to help peo­ple who have ab­so­lutely noth­ing. To get in­volved in this event for World Jewish Re­lief was the least I could do”.

Vol­un­teers spell­ing out their sup­port for WJR at the O2 Cen­tre

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