Wel­come to the Dead Sea riviera

The Jewish Chronicle - - World News - BY ANTHEA GER­RIE

A MAS­SIVE in­vest­ment is to be made in Is­rael’s side of the Dead Sea to cre­ate a gleam­ing new beach-front-style re­sort.

When com­plete, it will em­u­late the spas and ho­tels on the op­po­site shore which are at the heart of Jor­dan’s tourism suc­cess.

Last month, the Knes­set de­cided to make the area a na­tional tourism prior- ity, with an in­vest­ment of NIS 850 mil­lion over the next five years.

Fol­low­ing a sur­vey which in­vited the Is­raeli public to have their say, a beach­front re­sort was pre­ferred to a more eco-friendly de­vel­op­ment de­signed to re­flect the nat­u­ral beauty of the area.

So, un­der the new plans, bar­ren hills will give way to new ho­tels, health spas built over the water and an un­de­fined “unique ma­rine ex­pe­ri­ence”.

Ho­tel de­vel­op­ers are be­ing of­fered grants of up to 20 per cent to help cre­ate 2,750 rooms by the Dead Sea shore within the next three years. Up to 10 per cent is on of­fer for those con­struct­ing tourist at­trac­tions.

This is in line with grants made avail­able to en­trepreneurs in Ei­lat, Ne­tanya, Haifa, Jerusalem, the Negev, Galilee and Golan, which are also con­sid­ered na­tional tourism pri­or­i­ties.

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