Life’s not all about apps, you need to get on with people
they want to make it at university, it’s a great opportunity to get a job later on that will hopefully propel you to a better salary, but also that it comes with an inevitable price: student debt.”
As in previous series, the Apprentice tasks in the new programmes are “old school” — which has attracted criticism. In the first episode aired this week, candidates were told to haggle for fish in Billingsgate Market. Future challenges will see hopefuls sell pet products at The National Pet Show, and become party planners.
Are these skills really integral to British business today, or are they outdated in an era of dotcom billionaires and the mantra of “failing fast”?
“Alan is looking for someone who has old-fashioned skills and the skills that are required in today’s and tomorrow’s world,” says Littner, defending the format. “You can’t just say: ‘It’s all about apps’.
“What you’re trying to discover with these apprentices, is their ability to sell, buy, negotiate and show intuition.
“There’s no doubt in today’s economy, that apps and social networking are important. But it’s also about getting on with other