Show your sup­port for Is­rael — send a post­card

The Jewish Chronicle - - NEWS - BY ROSA DO­HERTY

THE JEWISH Na­tional Fund has launched a cam­paign en­cour­ag­ing peo­ple to send mes­sages of sup­port to Is­rael.

The Blue Box Post­card Cam­paign is based on the char­ity’s iconic blue col­lec­tion box. Sup­port­ers will be asked to send a post­card which car­ries the tzedakah box’s de­sign.

JNF chief ex­ec­u­tive Alan Aziz said: “We want schools and char­i­ties to get in­volved and hope that by get­ting peo­ple to write a let­ter they cheer peo­ple up and let them know we are all think- ing of them and pray­ing for them.”

He said the char­ity wanted to ask the com­mu­nity to show its sup­port for Is­rael in a way that did not sim­ply in­volve do­nat­ing money.

Mr Aziz said: “Peo­ple can in­clude their email ad­dress and if they want the re­cip­i­ents to write back to them they can. It could turn into a pen-pal re­la­tion­ship.

“It might even en­cour­age the younger gen­er­a­tion to come off so­cial me­dia and on­line to write a let­ter and sit down and think about it.”

The project launches to­day on the JNF web­site: www.jnf.co.uk

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