UJS call to look be­yond the la­bel

The Jewish Chronicle - - NEWS - BY NAOMI FIRSHT

A WEEK-LONG video cam­paign chal­leng­ing Jewish stereo­types has been launched by the Union of Jewish Stu­dents.

Short films about four young adults, in­clud­ing a trans­gen­der per­for­mance artist, have been pro­duced to demon­strate the di­ver­sity of Jewish life.

The cam­paign, called #LABELFREE #andJewish, also fea­tures videos and blogs posted daily on the UJS web­site.

A UJS spokesper­son said the or­gan­i­sa­tion had cre­ated the cam­paign “to show­case the di­ver­sity of Jews and Ju­daism and chal­lenge stereo­types and pre-con­cep­tions about Jews”.

One of the peo­ple fea­tured in the films is univer­sity royal naval of­fi­cer Ed­ward Har­ris, who said some of his fam­ily were “shocked” by his choice to join the Armed Forces.

“I don’t think any­one should be re­stricted to a box, to ac­com­plish­ing a set path in life. I feel you should branch out and take ad­van­tage of ev­ery op­por­tu­nity which is of­fered to you.”

UJS pres­i­dent, Hannah Brady, saidthe cam­paign cre­ated “a space to chal­lenge the as­sump­tions that oth­ers as­cribe to stu­dents of faith”.

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