UJS call to look beyond the label
A WEEK-LONG video campaign challenging Jewish stereotypes has been launched by the Union of Jewish Students.
Short films about four young adults, including a transgender performance artist, have been produced to demonstrate the diversity of Jewish life.
The campaign, called #LABELFREE #andJewish, also features videos and blogs posted daily on the UJS website.
A UJS spokesperson said the organisation had created the campaign “to showcase the diversity of Jews and Judaism and challenge stereotypes and pre-conceptions about Jews”.
One of the people featured in the films is university royal naval officer Edward Harris, who said some of his family were “shocked” by his choice to join the Armed Forces.
“I don’t think anyone should be restricted to a box, to accomplishing a set path in life. I feel you should branch out and take advantage of every opportunity which is offered to you.”
UJS president, Hannah Brady, saidthe campaign created “a space to challenge the assumptions that others ascribe to students of faith”.