A small change to our look — and a big year for the pa­per


YOU’LL NO­TICE an ad­di­tional splash of colour on our mast­head this week. The new logo, which cel­e­brates our 175th an­niver­sary on 12th Novem­ber, will be part of the JC through­out 2016.

The logo was cho­sen from a com­peti­ton among school­child­ren. You can read about the win­ner on page eight — and next week’s pa­per will in­clude a huge poster with a se­lec­tion of the best en­tries.

At 175 years old, we are the world’s long­est pub­lished Jewish news­pa­per — and older than al­most ev­ery other Bri­tish pa­per.

We will mark­ing our an­niver­sary year with gusto, from pub­lic events to spe­cial pub­li­ca­tions, ar­ti­cles and on­go­ing se­ries in the pa­per, as well as a va­ri­ety of ex­cit­ing new ven­tures. More de­tails to fol­low through­out 2016!

Our history is a unique record of Bri­tish Jewry, from the names recorded in our So­cial and Per­sonal col­umns to the sto­ries we’ve re­ported. And for all the changes that are en­gulf­ing jour­nal­ism at the mo­ment, the JC’s role re­mains as vi­tal as ever. Ev­ery­one who works here is con­scious that it’s more than just a news­pa­per — for many in our com­mu­nity it’s part of be­ing a Bri­tish Jew.

We have a lot planned for 2016. I hope you enjoy what we have in store over the next 52 weeks.

TA­MARA SHAV­LEYAN has al­ways been good at art at school, but now her tal­ents will be viewed by thou­sands of peo­ple around the world.

The eight-year-old has been cho­sen as the win­ner of the JC’s com­pe­ti­tion for un­der-11s to cre­ate a logo to mark the news­pa­per’s 175th an­niver­sary this year.

From this week her de­sign will be added to the JC mast­head for ev­ery is­sue in 2016 and will adorn the pa­per’s web­site.

Ta­mara, a year three pupil at Naima Jewish Prepara­tory School in west Lon­don, came top out of 742 en­tries from across the com­mu­nity.

She said: “I was on my way to Is­rael for the hol­i­days when I found out. I was so sur­prised and happy.”

She was in­spired by both the pa­per and Is­rael. “I thought about draw­ing a heart for the logo be­cause the JC might like that. I drew a star on the top of the heart be­cause of the flag of Is­rael.

“I like it that all the Jewish schools en­tered the com­pe­ti­tion and we got to do it in the class­room,” she said.

Ta­mara’s par­ents, Tali and Ya­cov and twin broth­ers Oriya and Hil­lel, were

de­lighted at her suc­cess. The fam­ily live in St John’s Wood and are mem­bers of the Span­ish and Por­tuguese Syn­a­gogue in Maida Vale.

Mrs Shav­ley an said :“We are happy and proud of our daugh­ter’s achieve­ment, es­pe­cially con­sid­er­ing that we have en­cour­aged both her Jewish and Zion­ist her­itage and her artis­tic ex­pres­sion.”

John Belk­nap, the JC’s cre­ative di­rec­tor said the re­sponse to the chal­lenge of de­sign­ing the logo had been spec­tac­u­lar. He said: “Hun­dreds of en­tries poured through the door, and it wasn’t easy choos­ing even a short­list, let alone a win­ner.

“We saw won­der­fully in­ven­tive ver­sions of the JC let­ters, em­bel­lished with Magen Davids, chanu­ci­ahs, ham­sas — and even a few dragons.

“What I was look­ing for was an idea that was child-like, but not child­ish. When I pulled Ta­mara’s en­try out of the en­ve­lope I knew in­stantly it was the one.

“Brightly coloured, its cut-out let­ters looked like a Matisse. I loved the “175” in the mid­dle of a news­pa­per shape, an ex­cel­lent cre­ative so­lu­tion to the chal­lenge.

“The heart be­hind the let­ters ex­presses the mu­tual af­fec­tion be­tween our com­mu­nity and our news­pa­per.

“The whole art­work com­bined ex­udes good­will, and pro­vides us with a per­fect logo. Thanks to Ta­mara and to ev­ery­one who en­tered.”

Ta­mara Shav­leyan and ( left) her win­ning de­sign

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