Congratuations to eight-year old Tamara Shavleyan on her attractive winning design for the JC’s 175th logo ( JC, Jan 1).
Unbeknown to her youthful self, she has reinstated the original symbol of the Open Book, that adorned the masthead of the first issues in 1841. This image represented the paper’s Hebrew name Sefer Zicharon — Book of Remembrance — that still appears. The Open Book was brought back in 1906 and survived, getting smaller and smaller in each design change, until it finally disappeared from the front page of the issue of 5 December 2005.
Its reappearance in 2016 is to be welcomed as re-establishing visual continuity in a publication that claims to be the longest runningJewish newspaper in the world. Dr Sharman Kadish, email@example.com