The Jewish Chronicle - - COMMENT -

Con­grat­u­a­tions to eight-year old Ta­mara Shav­leyan on her at­trac­tive win­ning de­sign for the JC’s 175th logo ( JC, Jan 1).

Un­be­known to her youth­ful self, she has re­in­stated the orig­i­nal sym­bol of the Open Book, that adorned the mast­head of the first is­sues in 1841. This im­age rep­re­sented the pa­per’s He­brew name Se­fer Zicharon — Book of Re­mem­brance — that still ap­pears. The Open Book was brought back in 1906 and sur­vived, get­ting smaller and smaller in each de­sign change, un­til it fi­nally dis­ap­peared from the front page of the is­sue of 5 De­cem­ber 2005.

Its reap­pear­ance in 2016 is to be wel­comed as re-es­tab­lish­ing vis­ual con­ti­nu­ity in a pub­li­ca­tion that claims to be the long­est run­ningJewish news­pa­per in the world. Dr Shar­man Kadish, di­rec­tor@jewish-her­

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