Travel firm omits Is­rael

The Jewish Chronicle - - NEWS - BY NAOMI FIRSHT

A TRAVEL COM­PANY has left out the word “Is­rael” from its brochure ad­ver­tis­ing a hol­i­day in the coun­try.

Riviera Travel, the UK’s largest over­seas es­corted tour op­er­a­tor, of­fers a trip to “Jerusalem, Galilee & the Dead Sea” in its 2016 brochure sent out to cus­tomers. A dou­ble-page spread refers to the “Holy Land”, “Fer­tile Cres­cent” and “Promised Land”, yet does not in­clude the word “Is­rael”. Coun­try names are men­tioned for other hol­i­days ad­ver­tised.

Riviera cus­tomer Stephen Levin­son no­ticed the miss­ing word while plan­ning a hol­i­day in Is­rael. Mr Levin­son, a for­mer BBC eco­nom­ics correspondent, said: “It was an ob­vi­ous at­tempt to write all the copy with­out writ­ing the word”.

Riviera’s man­ag­ing di­rec­tor David Clem­son said it was not the com­pany’s pol­icy to “ei­ther in­clude or ex­clude coun­try names from our tour copy”.

Brochures were writ­ten to make a desti­na­tion “as ap­peal­ing as pos­si­ble”, he said, adding that Is­rael was in­cluded on the com­pany’s web­site.

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