Char­ity’s new HQ helps cre­ate the sil­i­con sub­urb

The Jewish Chronicle - - NEWS - BY NAOMI FIRSHT

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AN EM­PLOY­MENT char­ity’s new head­quar­ters is help­ing to turn Finch­ley into the “sil­i­con sub­urb”, ac­cord­ing to a for­mer min­is­ter.

Lord Liv­ingston said the area of north-west Lon­don de­served the sta­tus af­ter the open­ing of Work Av­enue’s new build­ing — the Wohl En­ter­prise Hub.

Boast­ing three floors of of­fices, meet­ing rooms and a kosher café, the fa­cil­i­ties would al­low the char­ity to help up to 6,000 mem­bers of the com­mu­nity start new busi­nesses, or ad­vance their ca­reers over the com­ing year.

Lord Liv­ingston, a Trade and In­dus­try min­is­ter in the Coali­tion govern­ment, said the hub, on the site of the for­mer Finch­ley Cen­tral Syn­a­gogue, would make it eas­ier for peo­ple “to help them­selves, so in turn they can help not just them­selves, not just the Jewish com­mu­nity, but the wider com­mu­nity and coun­try as a whole”.

Work Av­enue ex­ec­u­tive di­rec­tor Shraga Zaltz­man said the new build­ing was a huge im­prove­ment on the char­ity’s for­mer premises.

He said: “Mak­ing a liv­ing, start­ing a busi­ness or get­ting a job is not easy, so the more sup­port we can give for peo­ple to do that the bet­ter.”

In 2015 the char­ity helped around 1,500 peo­ple find a job, found 105 sum­mer place­ments for stu­dents, and pro­vided busi­ness sup­port for hun­dreds of en­trepreneurs as well as govern­ment start-up loans.

PHOTO: BLAKE EZRA

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