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The Jewish Chronicle - - LIFE -

She could be tak­ing a rest af­ter mov­ing on from 10 Down­ing Street, but Sa­man­tha Cameron, wife of our for­mer Prime Min­is­ter, has taken her love of fash­ion and time­less style to cre­ate a 40-piece ready-to-wear col­lec­tion un­der the la­bel, Cefinn (de­rived from her chil­dren’s names). Her aim? ‘To cre­ate an ur­ban uni­form for busy women.’ As an am­bas­sador for the British Fash­ion Coun­cil and a per­sonal flair for wear­able and fash­ion­able style, it’s a clever move for Sam

Cam in an era where all eyes are on First Lady fash­ion.

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