CHICKEN SOUP

The Jewish Chronicle - - LIFE -

Chicken Soup is the cre­ation of two sis­ters, Laura Nieberg, 42 and Jaimie Grif­fin, 36 from Lon­don who started the com­pany just a year ago, frus­trated that they couldn’t find any chil­dren’s cloth­ing em­bla­zoned with Yid­dish ex­pres­sions such as bob­balah or lo­bos. As chil­dren them­selves Laura and Jaimie were brought up in a very Yid­dish-speak­ing en­vi­ron­ment, some­thing that al­ways stirs up happy mem­o­ries for them. With a strong Jewish her­itage and fond mem­o­ries of Fri­day night din­ners around their booba and zeide's ta­ble, there was al­ways a bowl of chicken soup (hence the la­bel’s name) and plenty of chicken to fol­low. Their grand­par­ents would al­ways re­vert to Yid­dish, es­pe­cially when they didn’t want the kids to un­der­stand what they were talk­ing about! Al­though the cre­ative duo, con­fess to not be­ing flu­ent Yid­dish speak­ers, there are plenty of Yid­dish words that are part of their ev­ery­day speech. And so the de­sire to see their favourite ex­pres­sions printed on beau­ti­ful, comfy, great qual­ity tees and sweats was born! Their favourite slo­gan is ‘Kalooki Tues­days’. Not only was it their first de­sign but it was built on the mem­ory of when their booba col­lected Jaimie (the youngest) from school and they would sit and play kalooki with all the other grand­mas and the zei­des and the pop­pas and the nanas un­til it was time to go home. This weekly event be­came known as Kalooki Tues­days. With a col­lec­tion for women, men and chil­dren, they’ll have a slo­gan that will per­fectly suit your loved one. www.chick­en­soup.com The Chicken Soup girls

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