Earlier this week saw TelAviv Fashion Week return for it’s fifth season. Though Israel is not renowned for its traditional fashion sense, Israeli designers do bring quirkiness to street wear and have always had a good reputation for jewellery and swimwear design. Since the participation in the past of guest designers such as Roberto Cavalli and Missoni, TAFW has gained international interest. This year saw a wide range of both established and upcoming Israeli fashion designers. Names to watch are couture dress designer Chana Marelus for her fairy-like hand-embroidered creations. Keren Wolf for her distinguishable vintage-inspired accessories. Flamingo for wearable and funky children’s clothes and Idan Laros, who regularly dresses Bar Refaeli and recently won the Promising Israeli Designer of the Year award in the Israeli Fashion Awards.
A special homage to swimwear brand Gottex opened the event in celebration of its 60th anniversary. Gottex still is one of Israel’s most famous fashion labels. (Read about their inspiring history in next week’s Edge supplement).
Another highlight was the fashion show by students of Shenkar College whose Fashion Design department has for the second time in a row been ranked within the top 10 in the world of business of Fashion.
So for all of you who are guilty of not giving Israeli fashion a fair chance, you’re missing out.