Ortho­dox ‘Dragon’s Den’ is a hit

The Jewish Chronicle - - NEWS - BY JENNI FRAZER

FIRST THERE was a Ja­panese TV se­ries, then there was Dragons’ Den in Bri­tain. In the US there was the wildly suc­cess­ful Shark Tank. Now, in Biz Tank, you can “Meet the Moguls” — and they are all Ortho­dox Jews.

The for­mat of the pro­gramme is the same world­wide: suc­cess­ful in­vestors play slightly scary hosts to would-be en­trepreneurs who are seek­ing fund­ing and busi­ness ad­vice.

Now, ac­cord­ing to the New York Daily News, eight Ortho­dox men have set them­selves up as Frum Dragons — and are be­ing del­uged with bids.

One suc­cess­ful bid came from Holo­caust sur­vivor Ervin Hoffman, 91, who de­vised a Vel­cro button to help arthri­tis suf­fer­ers. The Moguls liked it and in­vested $100,000 in his in­ven­tion, now pa­tented and avail­able on Ama­zon in the US.

Other pro­posed prod­ucts were a tablet to soothe morn­ing sick­ness in preg­nant women, and — some­what rein­vent­ing the wheel — a gift cer­tifi­cate that can be used in many shops.

The Moguls will deal with any­one, not just other Ortho­dox Jews, but pro­ducer Joel Klein said that the show gives a vi­tal life to peo­ple in the re­li­gious com­mu­nity who might not have ac­cess to main­stream in­vest­ment.

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