Bruis­ing Bruges trip for Burns

The Jewish Chronicle - - NEWS - BY JEN­NIFER LIPMAN

AS ANY­ONE who has ever been a leader on Is­rael tour knows, the best de­ci­sions about how to en­ter­tain your teenage charges are made at a 2am staff meet­ing, prefer­ably fu­elled by pret­zels, Bissli or a large stash of Elite choco­late.

Per­haps that was the miss­ing in­gre­di­ent in the strat­egy ses­sions at the out­set of this week’s Ap­pren­tice, as the can­di­dates raced to of­fer a top-notch sight­see­ing day in Bruges for a bunch of un­sus­pect­ing pun­ters.

Given the sham­bles that un­folded for Team Vi­tal­ity, it cer­tainly couldn’t have hurt.

In fair­ness to Jewish con­tes­tant Charles Burns, who came in for his share of fin­ger-wag­ging in the board­room, he did of­fer to be project man­ager; but the team rushed to put their faith in cloth­ing busi­ness owner Sarah Jayne in­stead.

While she was an easy­go­ing leader, she proved a poor-de­ci­sion maker, putting Anisa in charge of the tour’s con­tent de­spite her protests that she wasn’t very good at facts, and let­ting An­drew off the leash to sell the “his­tory tour” as if he was a hol­i­day rep in Malaga of­fer­ing an all-you-can-drink beer party.

Charles, for his part, was in charge of lo­gis­tics. Un­for­tu­nately, his mapread­ing skills seemed to take a cue from Joey “step into the map” Trib­ianni and it be­came “déjà view”.

By the time they reached the horse­and-car­riage stage of the ex­pe­di­tion, the tourists looked like they would have pre­ferred to be in Ben Gurion air­port fac­ing a de­layed EasyJet flight.

In the board­room, Lord Sugar, Kar­ren and Claude didn’t mince their words, with Kar­ren sug­gest­ing Charles was highly skilled at hind­sight, if less ca­pa­ble of get­ting things right to be­gin with.

But An­drew’s lack of pro­fes­sion­al­ism — “it’s a busi­ness process, not a hol­i­day camp” tut­ted Lord Sugar — served to de­flect at­ten­tion from Charles’s fail­ings. Yet, de­spite it look­ing like both men would face the boot, it was Sarah Jayne who ac­tu­ally was sent home; pos­si­bly be­cause the oth­ers make bet­ter TV and she was the epit­ome of for­get­table.

There’s no doubt, how­ever, that Charles will have to up his game if he is to stay in the run­ning.

Chutz­pah of the week: Charles for claim­ing that he wasn’t lost while lead­ing the tour group round in cir­cles, just as Scott prob­a­bly did while ex­plor­ing the Antarc­tic.


Charles Burns (right) gets his tour group lost

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