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The high street takes on Lon­don Fash­ion Week

is the talk of the town right now but it’s not just about ex­clu­sive de­signer cat­walk shows – here’s how the high street is get­ting in on the ac­tion The high-street gi­ant an­nounced its de­but of­fi­cial part­ner­ship with the Bri­tish Fash­ion Coun­cil for this sea­son’s Lon­don Fash­ion Week. The brand will pro­vide ex­clu­sive be­hind-the-scenes LFW news on­line as well as ex­cit­ing in-store cus­tomer events in its flag­ship Ox­ford Street store this week (and Manch­ester and Bris­tol next week). It has also cre­ated an LFW edit of 20 trend-led pieces, so bag your street-style es­sen­tials now. SAN­DALS, The high-street player most in­volved in Lon­don Fash­ion Week, Top­shop not only has its own event space and much-an­tic­i­pated show but also leads the way with the ‘see now, buy now’ model (no­tably cham­pi­oned by Christo­pher Bai­ley’s Burberry). Top­shop Unique’s Septem­ber col­lec­tion, in­clud­ing some of our favourite picks, left, will pre­miere on the cat­walk to­day and be shop­pable in se­lected stores and on­line as soon as the show fin­ishes. top­


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